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The Toaster Will Spell the End of the Oven

I was reading over on Rory’s BLOG on how he read on George’s BLOG that the X-Box 360 will spell the end for PC manufacturers. Like Rory, I would like to respectfully disagree with George.

I jumped into the console market several years ago after I bought one too many games that wouldn’t work on my PC. To top it off, you can’t take the damn things back if they don’t work. Did I get rid of my PC? (pause for bellowing "NO" from the peanut gallery)

As the consoles become more and more advanced, they (the people that make the things) are allowing them (the consoles) do more and more. However, the key component to consoles is price. In order to keep them cheap, consoles inherently can’t do too much and anything extra they do is usually more icing and less cake.

Think of the top 3 things people do on a PC (according to a poll I took in my own mind right this instant): games, browsing the net, and email. Having a console that can do those 3 things well may inspire people to spend $300 rather than $1000-3000 on a decent computer that can handle the gaming aspect.

The key factor is that nasty little word “well”. It seems anytime a device tries to incorporate multiple functions, one or more of the functions typically are far inferior to what another device can do. Look at virtually any combo device on the market. If they were worth a damn, wouldn’t you see more of them rather than less?

Let’s not forget to look at the target market. Parents won’t want to share the console with the kids in order to surf the net or check mail. Gaming nerds, like me, won’t settle for a single device. One might think that the only companies that may suffer are the ones that build the über gaming machines. I disagree, since they do not cater to console gamers. They cater to power hungry gamers with loads of expendable cash.

So though a mega, super-special, gaming system may come along, I doubt the PC industry will even bother to swat at the gnat. The only way the PC market will take a hit is if game manufacturers stop making PC games. Since it all boils down to the almighty dollar, I’m going to go wait to get hit by lightning rather than hold my breath over that one.

Print | posted on Wednesday, June 01, 2005 6:57 PM

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 re: The Toaster Will Spell the End of the Oven

the next gen of the consoles is going to do all of those things "well" (if the speakers at E3 speak the truth....)

AND, Parents don't need to fight with their kids over the XBox. They can buy two for the price of 1 PC. Not only can they buy two, but they no longer have to worry about having to bust open the case to add memory, etc.

I agree that nerds like you (and myself) will always have a PC. But must standard home users are still scared of the things and you're forgetting that YOUR parents aren't the parents of today.

I am a father of 3 boys, I'm 27 years old and I'm more than comfortable with my game machine being my email and interent box as well. As will most people our age. We are the parents of today and the market is going to make a BIG shift!

Thanks for the discussion though! But your point just isn't valid.
6/1/2005 7:23 PM | George

 re: The Toaster Will Spell the End of the Oven

Let's look at the point regarding speakers at E3. You mean the evangelists paid to hype a system so people will buy it? Of course they're going to say the thing will do everything under the sun. If you believe that I've got some land in Florida to sell ya.

Sure, the less technically inclined parents of today that love games may be tempted by a console that has some Internet features, but what about all the other stuff a PC does like word processing (which kids use for writing reports nowadays)?


While I agree a console is, for the most part, an economical alternative to a tricked out PC, I do not see the PC market folding up shop over it. No matter how many “features” are added to a console, the PC will always do more and with more options. In order for a console to do what a PC does...it has to become a PC. Thus negating the argument completely.

I don't know about you, but I can get a PC that will do the job quite well with many more options for $300-$500. It may not be the best PC in the world, but the real power is needed for games (which is why we buy consoles).

So I will end by thanking you for the discussion, but your points are just not valid.
6/2/2005 12:55 PM | Steve Majewski

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